"As an entertainment company, we're trying to do things that millions of people can go enjoy today," Spencer told CNN in a recent interview. "And for better or for worse, people just don't really have TVs in their house right now that are going to do 3-D in a way that's going to work."
Spencer's comments come as Sony continue to aggressively expand and pursue the 3D market – and the corporate VP made a thinly veiled swipe at Microsoft's console competitor. "As a corporate mandate, I don't need to sell you a new TV," said Spencer, "That's not part of my business model. Other companies maybe have that part of their business model. I don't."
He was more positive about Nintendo's forthcoming 3DS, praising its ability to give a 3D experience without glasses, but said that attempts to get 3D working on the Xbox 360 – namely Arkham Asylum's recent effort – haven't been so convincing. "It felt a little more like a science experiment than something that's going to go touch millions of people," he said.
Spencer did go on to say that 3D does have a future in games. "Clearly, we're not going to ignore 3-D," he concluded, "I think it is something that will play a role in entertainment."
The Xbox 360 has played host to 3D games before in the shape of the aforementioned Arkham Asylum and Avatar, and Call of Duty: Black Ops – what could be one of the console's top sellers this year – also supports 3D.
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