New title becomes the biggest entertainment launch in history.
The first-day results are in and they are staggering.
Activision announced this morning Call of Duty: Black Ops sold 5.6 million copies in North America and the United Kingdom and generated $360 million in revenue in its first 24 hours on sale.
The publisher has seen day-one growth for the series, with an increase from the 4.7 million copies and $310 million in revenue that Call of Duty: Modern Warfare 2 saw in its first day last year.
"There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year's five-day global sales record of $550 million," said Bobby Kotick, CEO, Activision Blizzard, Inc.
"The game's success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet."
"The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis," Kotick added.
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